The mobile phone revolution began with businesses and was then adopted by the general public. Conversely, the current Twitter/Facebook revolution was initiated by the younger members of our society and adopted by business. Financial advisers need to realise that shortly all of their clients will have adopted social networking and, as such, will have to join them. Instead of the traditional one-to-many marketing approach, businesses need to adapt to the one-to-one-to-many network model. To succeed, businesses need to become more like the very people that they are trying to reach.

Have you stopped to think separately about your women clients or do you think of them as part of a couple where the man is usually the main decision maker?

On October 31st the FSA rules will bring Mortgage Advisers into line with current regulations for financial advisers and disallow all unsolicited real time qualifying credit promotions, unless there is an established existing customer relationship, in other words a complete ban on “Cold Calling”. Mortgage advisers, like financial advisers will only be able to make a direct or telephone call when the customer has given permission for the call to be made.