Retirement specialist LV= today announced that it is upgrading its online valuations service. IFAs can now offer clients instant electronic valuations of all LV= pensions arrangements – including self invested assets.

As part of the upgrade, LV= has linked with Plum Software, the independent provider of specialist front and back office solutions.

LV= already has existing links with Avelo, True Potential and Best Practice. The link with Plum Software will add approximately 2,500 IFAs, making LV=’s full valuations available to over 10,000 advisers.

Ray Chinn, head of pensions at LV= said: “We recognise that IFAs want to spend more time on client-facing advisory work and less time tracking down information. So this development allows advisers to access valuations at the click of a button. This is a service that we feel will add real value to clients, and is part of our continued development of services to support IFAs.”

Ann Dempster, Managing Director at Plum Software said:

"The integration with LV= is good news for Plum users and it should increase the volumes of LV= business that our advisers are able to write.  Integrating our offering to LV= means Plum users can work more efficiently and spend more time with clients as a result.”

ENDS -

For further information please contact:

Addy Frederick, LV=, 020 8256 6909, addy.frederick AT lv.com